We need some honey for the tea, butter for the bread, something that would stir up some sweet sensation in the camera industry, just like how Apple put an ‘i’ in technology that changed the game forever.
Jason Fried (37signals) nailed it nicely on his next generation commentary:
Let’s build great companies that are here to fight, here to win, and here to stay until the next generation after us comes along and kicks all our asses.
Leica practically invented modern photography, allowing many visions of beauty become ubiquitous without poisoning it. With their recent announcement of a slew of revolutionary products, they have started something that might be ‘It’; the game changer that we all long for.
They are the perfect example of Fried’s statement above.