Excellent wordcraft from press releases of an optics-expert company, Carl Zeiss:
Carl Zeiss Distagon T* 2/28: The Expert for Half-light
The breaking dawn is a special time for photographers. When the early-morning sun reluctantly chases away the still-glistening dew on the trees, this delicate transition between night and day creates moments of calm and anticipation. But without a tripod at hand, these shots will only succeed with a lens that can handle intense light.
Carl Zeiss Distagon T* 2/35: A New Lens Takes Center Stage
A squirrel nimbly scampers along a moss-covered tree trunk. It has made a promising discovery amongst the fallen leaves of an oak tree. A deer emerges from the half darkness of the woods. A photographer documents the winter preparations of various woodland creatures. This requires a versatile, high-speed, easy to configure lens that produces razor-sharp images of the details and the entire scenery.
Carl Zeiss Distagon T* 2,8/21: Perfect Lighting For Dramatic Perspectives
Dusk is falling in Manhattan, and a swarm of commuters on their way home is hurriedly crossing the street toward Grand Central Station. Behind them, the skyscrapers reflect the golden light of the setting sun. To capture this unique atmosphere, photographers need a fast wide-angle lens.
I could do this all day, so let’s wrap it up before I get sued, but allow me to share this final classic bit 120 Years of Lenses from Carl Zeiss:
They’ve been to space; they’re Hollywood favorites; and they’ve been the constant companions of demanding photographers around the globe for 120 years.
The release lists Nicole Balle of Camera and Cine Lenses as the editorial contact, it may, or may not be that someone is working with her, whoever it is — thank you and kudos for making the press releases human again.