Noble Subtlety

The X100 Hybrid Viewfinder
© Fujifilm

Great products are achieved through excellence in design and engineering. Great design comes from recognizing subtlety the users would often neglect, or simply ignore, but will catch everyone with that “aha!” impression upon recognizing it.

The Fuji Finepix X100 team on the birth of the hybrid viewfinder:

When the engineers discussed the features to incorporate in the X100, the first item that was raised after deciding that it must have an exceptional lens was a return to the fundamentals of what makes a great camera and the enjoyment of peering through a high-quality viewfinder.

You are looking at a great camera in the making, and the team is sharing the stories behind it; their first chapter, how the X100 lens came about is an equally enjoyable read.

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