Organic creation meets human imagination.
Carl Werner has some proof that nature has everything that even our wildest imagination envision:
“Although I’m very hands on with my work, I do use model makers and food stylists to help me create the sets. I tend to start with a drawing which I sketch out in order to get the composition worked out, this acts as a blue print for the team to work to.” … These images can take up to two or three days to build and photograph and then a couple of days retouching and fine tuning the images to blend all the elements together. Carl spends a lot of time planning each image before shooting in order to choose the best ingredients to replicate larger scale shapes and forms within nature, so he spends a lot of time staring at vegetables in supermarkets which makes him seem a little odd! However, he is careful to point out that finding the right shaped broccoli to use as a tree is an all important task.
So there you go again, it’s all about interaction (supermarket visits, food research), imagination (helped with his drawing), and collaboration (food stylists, model makers).