Jorge Quinteros gets it:

Sounds crazy but when I’m out photographing, I literally pretend I’m on assignment for a prestigious magazine who I have to deliver quality work not just because they believe I can execute but because they’ve already given me an advance to do it.

When we go out and take photos on the street, at the park or a place where people play, we are touching the very fabric of real life — no make-ups, no acts, no pretending, you are breathing and living the moment, … it’s awesome. This atmosphere is rare in a photo set, even more so in a commercial photoshoot where we are running on someone’s clock & money, shooting something that they want to see.

For that reason, I pick my assignments carefully; either I do it with all my heart, or nothing at all, I hate turning down assignments, especially ones that feeds my stomach, but the agony of doing something pretentiously is killing my soul, I’d rather go hungry rather than spiritually numb.

There’s no other way to do it, go all the way or don’t, you can always find food, but you can never turn back time.