This is what I’m talking about when I [criticized Lytro](/2011/10/on-lytro/) for its over-done simplicity.

Any product, not just camera, must be usable the first time a not-so-curious soul picked it up. Most of us today struggle even just to turn on many of today’s digital camera.

The linked video depicts a first time user uses a Mac OS X desktop computer, but I would love to see one where somebody who never used a camera before attempts to capture their first ever photograph with the most popular point-and-shoot, or even a digital SLR camera.