On the IMAX[1. Refers to the video camera system used to make 3D feature films]:

IMAX is the anti-YouTube, a quality-obsessed celebration of overstimulation. The screen is too big, the speakers are too loud. Yet in 2009, it’s the quintessential antibody to all those viral videos that fill our days, rotting our taste. That’s why it survived—it had the guts to stake its turf knowing that it could continually wow an audience.

via Gizmodo