© Apple

The iPhone 4 is the world’s most popular digital camera according to flickr. Coming to the new iPhone 4S is an all-new camera system:

Great photography isn’t just about megapixels — it’s about light, too. The all-new, advanced optics in this camera work together to make sure whatever light you have gives you the best image possible. The custom lens uses five precision elements to shape incoming light, which makes the entire image sharper. The larger f/2.4 aperture lets in more light, so photos look brighter and better. And the advanced hybrid infrared filter keeps out harmful IR light, so you’ll see more accurate and uniform colors.

What it means plainly is that the iPhone 4S is a serious image-making tool; they understand what makes a camera great, what feature is relevant and useful to take great photographs and they aren’t shy to invest and innovate beyond the realm of the market today.

I never heard a camera manufacturer that says ‘more megapixels doesn’t make a camera great, they make it worst’. Apple did, and they’re also right about one thing: “It just might be the only camera you’ll ever need.”