On August 2009, I wrote:
The iPhone has changed the rule of the game, uplift the whole thing altogether and turn the game into some mature play, they move the industry with real inventions, they put some smiles in a lot of people’s faces. The broken voicemail? Fixed. The unnecessary buttons & clumsy interface? Changed forever. Technology that we can touch? Done. Copy & Paste? Piece of cake! And not to mention how millions of developers joined up the ride and develop 3-rd party Apps, helping the wheel of innovation move faster.
The truth is, the race is not going away. New products introduced by Nikon will soon get a respond from Canon, while others will follow, this will happen again next year, and the year after that. The cycle that moves the industry are being driven by market demand & competition, no longer by pure science. Hopefully, someone will make the effort to bring innovation back to that cycle; fresh ideas on the world wide web and how the images came to life will certainly bring new paradigms in the coming year, some new players will emerge and are already doing creative things on the marketing side for their upcoming surprises, one could only hope that they do something right this time.