Courtesy of Canon

Introducing the EOS 1D C:

The camera, which Canon is aiming at the motion picture, television and high-resolution production industries, supports in-camera 4K (4096 x 2160) video recording with 4:2:2 colour sampling, “offering greater creative freedom for video professionals… [and] delivering outstanding video quality, advanced low light performance and film-like dynamic range” in a DSLR-sized body, it claims.

If it is what Canon says it is, and if the technology shall ever be passed down to Canon’s non-cinema EOS System; groundbreaking will be an understatement.