> Rather than being a barrier, a watermark should give you access. That’s why we’re getting rid of our old watermark and replacing it with one that’s less invasive and more useful.

Other than the preposterous ‘watermarking’, three things stood out to my senses: (1) the striking gty.im short url — really short — and (2) the photographer’s name — honorable — and (3) it uses getty’s own type — consistent.

There’s an interesting discussion over at [Hacker News](http://news.ycombinator.com/item?id=4027465), but so far nothing seems to be on the surface about the technology behind it.