In a bid to fight petty copyright theft, photojournalist John D McHugh, enlisted the help of an iOS developer to create Marksta, a watermarking app for the iPhone:

Why can’t I put my copyright information on images on my phone? Some developers have done it already, but you can tell these applications have been created by developers, not photographers.

The idea was to create an application for photographers.

I have a different approach to fight this copyright issue: I don’t post image that has commercial value, but those that are ‘socially interesting’.

There are times where I’d stamp my name on images, but doing so means i have to go back to the Mac; and that’s where Marksta comes handy. It is geared to just do this one thing right.

It’s free during the first few days, and will later be priced at $2. You’re nuts if you don’t get it now.