Craig’s excellent piece on the future of display technology:

There’s only one way for manufacturers to improve displays and gain a competitive advantage. They need to make the displays “deeper”; able to show a wider range of color. It’s also clear from Apple’s work that they see smarter displays, with things like True Tone technology, as a way to distinguish themselves in a crowded market.

Apple is in a unique position with regard to color management. They own a technology called ColorSync that first saw the light of day in 1993 with System 7.1 on the Mac. It’s also been integrated at a system-level for all of the OS X releases. It’s a very mature technology that recently made its way to mobile in the iOS 9.3 release.

On the other side of the coin, Android has no color management. Companies like Samsung are going to find it impossible to pull off something like True Tone and DCI-P3 without the aid of color management.

The 9.7″ iPad Pro display is truly remarkable. One week in, even the iPhone 6’s display is pale in comparison; less refectlections, better dynamic range, eye-soothing white balance, simply great. I can’t wait for all of these trickle down to the Mac’s display line.