On August 2009, [I wrote](http://portfoliography.com/2009/08/overexposed-the-blurry-picture-of-the-imaging-industry/):

> The iPhone has changed the rule of the game, uplift the whole thing alto­gether and turn the game into some mature play, they move the indus­try with real inven­tions, they put some smiles in a lot of people’s faces. The bro­ken voice­mail? Fixed. The unnec­es­sary but­tons & clumsy inter­face? Changed for­ever. Technology that we can touch? Done. Copy & Paste? Piece of cake! And not to men­tion how mil­lions of devel­op­ers joined up the ride and develop 3-rd party Apps, help­ing the wheel of inno­va­tion move faster.

> […]

> The truth is, the race is not going away. New prod­ucts intro­duced by Nikon will soon get a respond from Canon, while oth­ers will fol­low, this will hap­pen again next year, and the year after that. The cycle that moves the indus­try are being dri­ven by mar­ket demand & com­pe­ti­tion, no longer by pure sci­ence. Hopefully, some­one will make the effort to bring inno­va­tion back to that cycle; fresh ideas on the world wide web and how the images came to life will cer­tainly bring new par­a­digms in the com­ing year, some new play­ers will emerge and are already doing cre­ative things on the mar­ket­ing side for their upcom­ing sur­prises, one could only hope that they do some­thing right this time.

So yeah. I agree with [Jean-Louis Gassée](http://www.mondaynote.com/frederic-filloux/), and I like his [closing line](http://www.mondaynote.com/2012/03/19/app-cameras/).