| ‘We Kill the Algorithm to Reclaim Your Photos’ ★ | blog.everpix.com |
Kevin Quennesson, CTO of [Everpix](http://everpix.com):
> We want to reengage our users with their photos in a way that makes sense to them. What do users see in their photos? They see content, contexts, objects, and people. They see memories, which bring back to mind memories from other photos. They see a web of memories as opposed to folders of JPEG files. We navigate this web not by creating a complex brain in the machine, but an empty brain, in that it won’t contain any knowledge whatsoever on how meaning is determined in images. Like when searching for “buy paperclips”, Google won’t effectively know what webpages to “buy paperclips” look like but will infer it thanks to backlinks. Our empty brain just infers meaning in your images from “backlinks” from other images. The hard part is creating these image backlinks. Google already has words, we only have pixels. This is called the “semantic gap”.
Created by mostly [ex-Apple engineers](http://press.everpix.com), Everpix is the future of how photos are stored & shared.